EXCHANGE 2016

SEPTEMBER 28-29 • NASHVILLE, TN • LOEWS VANDERBILT HOTEL
SEPTEMBER 28-29 • NASHVILLE, TN

EXCHANGE 2016

Presented by MediaAlpha

Exchange is an intimate executive-level summit for MediaAlpha advertiser and publisher partners. The summit brings together top influencers and thought leaders to exchange ideas and interact on top industry issues and trends.

Over the course of two days, the summit will feature industry panels, interactive breakout sessions, and executive networking sessions. Organizations across multiple industry verticals will come together to share best practices and identify new opportunities to improve performance marketing

WHY ATTEND?

Your time is valuable. We are committed to creating a unique, informative and enriching experience for everyone who attends.

LEARN
Learn practical insights, new solutions and best practices from other industry participants that you can use to improve your own strategies and business performance
ENGAGE
Engage in candid and open dialogue with peers on some of the top issues and emerging trends in the industry to learn how others are tackling 2016 challenges
INFLUENCE
Share your perspectives, priorities and future needs with industry colleagues to be part of the conversation and help shape the future direction in performance marketing
NETWORK
Interact and build relationships with other executives, customers, thought leaders and key industry partners in an intimate and open environment

Select attendee titles from the Exchange 2015 Summit:

Chief Executive Officer

VP, Business Development

Head of Digital Advertising

Chief Revenue Officer

VP, Customer Experience

Senior Director

AVP, Brand Digital Marketing

Channel Manager

Head of Digital Marketing

Schedule

  •  

    Wednesday, September 28

    4:00 pm
    5:00 pm

    Hotel Check In

    Welcome Reception and Networking

    Networking with peers and industry executives (Symphony I Ballroom)
    6:00 pm
    8:00 pm

    Kick-off Dinner

    Southern themed dinner at Loews Vanderbilt

    Evening in Music City

    Special event at Layla’s
  •  

    Thursday, September 29

    6:00 am
    7:30 am
    9:00 am

    Annual Michael Foster Runfest

    Meet in Loews lobby at 6am.

    Breakfast

    Summit Kick-off

    Steve Yi, Co-founder and CEO, MediaAlpha
    9:15 am
    10:00 am

    Idea Exchange: “Where's the Data? How Technology and Creativity Helps Count the Unseen.”

    Ben Blatt, Author and Contributor at Slate.com

    Expert Panel: “Exploring the next wave of innovative data strategies in digital advertising”

    Ross Shanken, CEO, Jornaya
    Karima Zmerli, Ph. D., VP Digital Data Strategy, Merkle
    Dan Benyamin, Co-Founder and CEO, CitizenNet
    Zach Gemignani, CEO, Juice Analytics
    11:00 am
    12:00 pm
    1:00 pm

    Group Breakout: Peer Exchange Focusing on Challenges & Best Practices across Critical Focus Areas in Digital Marketing

    Lunch

    Idea Exchange: “Why Creative People Must be Stopped!”

    David Owens, Professor of Management and Innovation at Vanderbilt University
    2:00 pm
    3:00 pm

    Idea Exchange: “Capitalizing on your second most valuable asset – your shoppers.”

    John Swigart, former CMO, Esurance

    Fireside Chat: “Efinancial's transition to real-time programmatic for leads”

    Bill Cox, Senior Marketing Manager, eFinancial
    Michael Foster, VP, Demand Platform, MediaAlpha
    4:00 pm
    5:30 pm

    Executive Networking Hour

    Partner Celebration Dinner

    Enjoy live music, whiskey tasting and peer networking at The Cordelle
    8:00 pm

    Explore Music City

    Evening in Downtown Nashville
  •  

    Friday, September 30

    8:00 am

    Breakfast (optional)

Exchange 2016 Will Be Held At:

Loews Vanderbilt Hotel Nashville

2100 West End Ave, Nashville, TN 37203

HOTEL

On behalf of all Exchange 2016 attendees, a block of discounted rooms has been secured at Loews Vanderbilt, starting at $239/night. The reservation deadline for this rate is Friday, August 26, 2016. To book your room at this rate please visit: Exchange 2016 Attendee Rate.

Transportation

Aiport
Nashville International Airport (BNA) is a short 15 minute drive from Loews Vanderbilt.

Ground Transportation
There are multiple ground transportation options from Nashville International Airport, including shuttle services, taxis, Uber, Lyft, private car service and car rentals.

JARMON TRANSPORTATION
Cost: $14 one-way, $25 round-trip
The shuttle leaves the airport every 20 minutes.
Reserve online at
www.jarmontransportation.com
Estimated travel time is 30 minutes

HERTZ
Loews Hotels guests can receive up to 20% off Economy through Full Size cars with Hertz.
Click here

NOTES

If you have any additional questions while making and confirming travel plans, please contact events@mediaalpha.com

Register